Sutter Home Celebrates National Moscato Day

FOR IMMEDIATE RELEASE

St. Helena, Calif., April 29, 2013 —Sutter Home Family Vineyards invites wine lovers to raise a glass to Moscato in honor of the annual celebration of National Moscato Day on May 9, 2013. The family-owned winery was one of the first in California to produce Moscato and has played an instrumental role in the varietal’s exponential rise in popularity and consumption. Sutter Home recognizes Moscato by inviting consumers to enter Sutter Home’s inaugural National Moscato Day Sweepstakes— from May 8 to May 31— for a chance to win one of 100 ‘Moscato Prize Packs.’ Fans can also participate in a live National Moscato Day Twitter Party on May 9th from 5 to 6 pm PT where eligible participants can enter for a chance to win either a gift card or a ‘Moscato Prize Pack.’

The Sutter Home sweepstakes and Twitter party will engage consumers in a fun conversation on Moscato, including its history and rise in popularity in America as well as delicious recipe pairings and entertainment ideas.

Over the past decade, the wine industry has seen an accelerated growth in Moscato sales: The category has grown with sales up 26.9% over the past year*. Sutter Home was at the forefront of its discovery, producing its first Moscato in 1952, and today has five varieties for consumers to enjoy: Moscato, Bubbly Moscato, Pink Moscato, Bubbly Pink Moscato and Red Moscato.

“Sutter Home has stayed relevant with consumers, by producing wines in a style they enjoy. Moscato resonates with wine drinkers — especially Millennials of legal drinking age — as these wines are accessible, in both price and taste,” commented Wendy Nyberg, senior director of marketing for Sutter Home. “We look forward to enjoying Sutter Home’s wines with Moscato fans during our Twitter party on May 9th and thank them for supporting the brand.”

Here are ideas for how Sutter Home fans can celebrate National Moscato Day:

• Join us @SutterHome for a #SutterHomeMoscato Twitter party from 5 – 6 PM PT on May 9. Eight potential winners will be randomly selected to win a prize during the live Twitter party sweepstakes.
• Visit www.nationalmoscatoday.com for a chance to win one of 100 fabulous prizes in the National Moscato Day Sweepstakes!
• Host a party for family and friends and uncork a bottle of any Sutter Home Moscato to pair with your favorite dish. Visit /wine.php for food pairing suggestions.

*Source: Nielsen Scantrack Data: Ttl XAOC (Food+Drug+Mass+Club+Dollar+Military)+Liquor+ Convenience, 52 weeks ending 03/30/13.

About Sutter Home

Sutter Home Family Vineyards is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. Committed to preserving Sutter Home’s legacy and providing consumers affordable, yet quality wine, the Trinchero family continues to expand the Sutter Home portfolio which today includes 20 varietals such as Chardonnay, Merlot, Pinot Grigio, Pink Pinot Grigio, Chenin Blanc, White Merlot and Gewürztraminer.

About Trinchero Family Estates

The Trinchero Family Estates portfolio includes more than 30 brands such as Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, SeaGlass, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines; Charles & Charles wines; and the Three Thieves group of wines: Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio includes Angove Wines from Australia; Doña Paula wines from Argentina; Carmen Wines from Chile; Shatter Wines from France; and CRUZ and Tres Agaves Tequilas from Mexico. Visit https://www.tfewines.com to learn more.

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Media Contacts: Nora Feeley, Public Relations Director 707-963-5928 ext. 2160 / Cell 303-589-4860 [email protected]

Carissa Abazia, Public Relations Specialist 707-963-5928 ext. 2610 / Cell 707-321-7019 [email protected]